Naylor Drainage is to rebrand as ‘Naylor’. The company’s legal name will remain unchanged but from June 2024 the business will trade as Naylor in a move designed to ensure its brand identity better reflects the diversity of the company’s product range which includes ducting and sewer systems as well as drainage solutions.

The current Naylor brand identity is also being refreshed to reflect the company’s values and future aspirations. To demonstrate the high quality and performance of Naylor products, a new strapline - ‘Engineered for Life’ – will also be adopted.

Andy Buchan, Marketing Director of Naylor, comments: “The update to our brand name and identity underlines that Naylor is now moving into a new era and reflects our culture of being a modern, customer focussed business while maintaining Naylor’s heritage as a British manufacturer which was founded more than a century ago. The refreshed brand identity also reinforces our philosophy of being a straight-forward and easy-to-deal-with business.”

The rebranding of the business is part of its ambitious two-year growth strategy which is also being backed by an ongoing programme of investment to develop its manufacturing capacity and capabilities with a focus on meeting the needs of core customers and supporting its entry into new growth markets which are increasingly important.

Naylor provides a comprehensive range of high quality, high performance drainage, ducting and sewerage systems for use in the highways, power, utilities, commercial, industrial, housing and agriculture sectors. Its products have been specified for more than a century and are engineered to suit the needs of today’s construction industry and of wider society.

For more information about Naylor and its product ranges, visit www.naylor.co.uk